The chief economist of Google weighed in quickly Thursday with a sobering view. Hal Varian believes the iPad will help, but that full-on reinvention will be needed to make the newspaper's economics viable.
Varian believes the iPad will help newspapers reach people during the day, but he's not a proponent of paywalls between them and content.
"The challenge is, how can we make newspaper reading a leisure-time activity again? We know reading the news is valuable to our customers, but they don't spend much time doing it." .