But there are signs of clear rivalry, some brinksmanship, even something akin to corporate war.
On Monday, for instance, Google introduced a do-it-yourself application builder, based on tests involving nurses, grade schoolers, high schoolers and undergraduates with no computer pursuits. The aim is to make it relatively simple to create an application that will work in the open-source sphere of the Google Android smartphone.
By comparison, Apple is betting on proprietary applications it will vet and possibly veto. Google has no such filter; if it works, it works, and clearly Google is betting that its approach will win the war (skirmish, rivalry, contest) in due course.
The implications for newsrooms: It'll be important to create apps for both major forms of smartphones. On Monday that got easier.