Eric Schmidt has given an extensive interview to Frankfurter Allgemaigne organization and the Google CEO makes news in the process:
1. Web 2.0 advertising isn't working and won't work until a new invention comes along.
2. Mobile advertising is the next big advertising thing. Everyone has a phone, companies are producing phone-based browsers that are getting speedy, and you can personalize the content.
3. Widgets are important because they speak to the personal, portable qualities people are seeking.
4. Search marketing is still a major deal and hasn't yet reached its potential.