The much-anticipated speech to the Newspaper Association of America by Google CEO Eric Schmidt didn't fan any flames involving how the search engine uses or misuses newspaper content.
Rather, Schmidt brought a simple message to the business in difficult times: Innovate your way out of your problems, embrace the new ways content is consumed, and find ways to make the experience as enjoyable as, say, a newspaper.
He didn't offer any particular path forward, except to say that papers ought to think of stories as living, developing entities whose frame should reflect that.
Schmidt says he's a little miffed by the buzz in the last day involving the Associated Press' plan to crack down on search engines and their use of copyrighted material. He, like others, have noted Google has a partnership in place with information providers.
A transcript of his question-and-answer session with the NAA is here.
An audio file of his speech is here.