Only a few months ago there were severe concerns about the Internet economy. The click-through rate on advertising associated with Google's AdSense was in some decline, and while the digital behemoth was asserting the figures were more of an adjustment due to some of its own tinkering with the technology, the skeptics were posing dire predictions.
Another month or so later and there is a restoration of optimism. Google's results from the measurement firm comScore indicate the click-through rate was up 20 per cent in April over the same month last year.
Microsoft and Yahoo! were off somewhat.