What would you like first today, the good or the bad?
Let's go first with the bad: The private equity firm Quadrangle Capital Partners is telling newspapers they have to find ways to appeal to those under the age of 40 or their market valuations will remain depressed and prospects "not great." (The Reuters story on the report is here.)
Then the good: Newspapers appear to be succeeding in securing a front position in local online advertising revenue. The Borrell Associates annual survey indicates newspapers have a roughly three-to-one lead in market share over such competitors as Yellow Pages, TV and radio online.
Which suggests that, if advertisers are making the right call, the newspaper companies are starting to do better things to attract a younger audience.
