The New York Times features a profile of the publisher of Bild, the large German tabloid and online site, and his plan to create a micropayment plan for digital content.
While others are jousting with Google, the Axel Springer publishing house is attempting to create a "one-click marketplace" in which search results will carry a price tag before certain "non-commodity" content can be read.
It's a different tack and one that Google isn't frowning up just yet. It is rejecting the notion that it pay for carrying snippets of content online, but it seems open to discussions on the Springer concept.
While others are jousting with Google, the Axel Springer publishing house is attempting to create a "one-click marketplace" in which search results will carry a price tag before certain "non-commodity" content can be read.
It's a different tack and one that Google isn't frowning up just yet. It is rejecting the notion that it pay for carrying snippets of content online, but it seems open to discussions on the Springer concept.
