Gartner Research produces an annual report on so-called "hype cycles" for about 1,650 technologies and media to identify when something is nascent, when it's maturing and when it's peaked or on the wane.
The report looks specifically at how such terms are making their way into corporate parlance --- as a measure of their salience with the public.
This year's suggests the hype on microblogging --- as in Twitter --- is reaching its peak and is bound to decline. Soon, the report's principal author predicts, its spread will create user "disillusionment."
The report itself is sold, but the table of contents reveals what's on the rise and what's on the decline.
On the rise: Socialcasting, Media Discovery and Recommendation Engines, Rich-Media Search Technologies, Social Media Marketing Platforms and Over-the-Top Set-Top Boxes.
At the peak: Internet TV, Portable Flash Media for Content Distribution, Videoblogging, Social Media, E-Book Readers, Online Video Publishing Platform Providers, Web 2.0 Distribution, Digital Warehousing for Publishers and Microblogging.
Sliding into the trough: Mobile Advertising, Network DVR, Online Video, Blu-ray, Mobile Ticketing, Consumer-Generated Media, Intellectual Property Rights and Royalties Management Software, IPTV, Legitimate P2P, Mobile TV Broadcasting, Mobile Search, Consumer Content Creation Tools, Game Consoles as Media Hubs
and Consumer Digital Rights Management.
The report looks specifically at how such terms are making their way into corporate parlance --- as a measure of their salience with the public.
This year's suggests the hype on microblogging --- as in Twitter --- is reaching its peak and is bound to decline. Soon, the report's principal author predicts, its spread will create user "disillusionment."
The report itself is sold, but the table of contents reveals what's on the rise and what's on the decline.
On the rise: Socialcasting, Media Discovery and Recommendation Engines, Rich-Media Search Technologies, Social Media Marketing Platforms and Over-the-Top Set-Top Boxes.
At the peak: Internet TV, Portable Flash Media for Content Distribution, Videoblogging, Social Media, E-Book Readers, Online Video Publishing Platform Providers, Web 2.0 Distribution, Digital Warehousing for Publishers and Microblogging.
Sliding into the trough: Mobile Advertising, Network DVR, Online Video, Blu-ray, Mobile Ticketing, Consumer-Generated Media, Intellectual Property Rights and Royalties Management Software, IPTV, Legitimate P2P, Mobile TV Broadcasting, Mobile Search, Consumer Content Creation Tools, Game Consoles as Media Hubs
and Consumer Digital Rights Management.
