The Dallas Morning News, smarting from substantial circulation and advertising declines, now plans to launch in August a free, quick-to-read, home-delivered newspaper to non-subscribers called Briefing.
It's an interesting twist on the free vs. paid paper dilemma for the newspaper industry. The aim is to provide a paper to those who cannot "fit" a paper into their busy lifestyles, the paper says. One would expect it hopes that, apart from advertising support, the readers would graduate into users of the Web and the fuller print version of the paper.
