Gerry Storch, the editor of OurBlook and a former Gannett manager, posts a three-point argument to Forbes.com why and how newspapers should charge online.
There aren't any particular surprises in what he proposes, but in the context of more news sites examining paywalls, it's an interesting reminder.
Storch's three-step program:
1. Go online entirely. Use the new devices like the Apple iPad to deliver the content. Get rid of the printing plant and the distribution process that goes with it.
2. Go local. There is no point in doing things outside your market. Take all the talent devoted to non-local and shift them back into the district.
3. Charge, charge and charge some more.
Too simple? What do people think?
There aren't any particular surprises in what he proposes, but in the context of more news sites examining paywalls, it's an interesting reminder.
Storch's three-step program:
1. Go online entirely. Use the new devices like the Apple iPad to deliver the content. Get rid of the printing plant and the distribution process that goes with it.
2. Go local. There is no point in doing things outside your market. Take all the talent devoted to non-local and shift them back into the district.
3. Charge, charge and charge some more.
Too simple? What do people think?
