The search goes on for a new business framework that makes journalism economically feasible in a digital setting. Weighing in on the quest are Forbes CEO Steve Forbes and the management consultancy Accenture.
Forbes believes a number of different models will emerge, but all will need to be sustained through advertising and marketing financial underpinning. Subscription revenue won't be enough, he says.
Meanwhile, Accenture has released its third straight survey of executives on the matter with the same conclusion: The biggest challenge is finding the new model. Its prediction: Hybrids are likely, micropayment models are less so.
Forbes believes a number of different models will emerge, but all will need to be sustained through advertising and marketing financial underpinning. Subscription revenue won't be enough, he says.
Meanwhile, Accenture has released its third straight survey of executives on the matter with the same conclusion: The biggest challenge is finding the new model. Its prediction: Hybrids are likely, micropayment models are less so.
