The emerging convention is that social media --- and in particular, Twitter --- will help deliver the news as a distribution channel. New data indicates it's a work in progress.
Hitwise, the online marketing measurement firm, has examined the path of referring sites to news and media spots on the Web. It has determined that Facebook and Google News rank ahead of Twitter in the mix.
Twitter has tripled the upstream referrals in a year, but they still only amount to .014 per cent of visits to news and media sites. Facebook's amount to 3.64 per cent, while Google News' were 1.27 per cent.
Where are the Twitter users going? To entertainment sites primarily.
Hitwise, the online marketing measurement firm, has examined the path of referring sites to news and media spots on the Web. It has determined that Facebook and Google News rank ahead of Twitter in the mix.
Twitter has tripled the upstream referrals in a year, but they still only amount to .014 per cent of visits to news and media sites. Facebook's amount to 3.64 per cent, while Google News' were 1.27 per cent.
Where are the Twitter users going? To entertainment sites primarily.
