The surge of social media is examined in an article today from Financial Times. Its thrust: The shape of media consumption is being rearranged by Twitter and Facebook, and the recommendations of friends and those you trust are usurping --- or at least supplementing --- what editors organize and suggest.
This ought not to surprise. That word-of-mouth now can be fed across a social channel should cause the traditional gatekeepers great concern and compel them to get into the fray.
The FT piece identifies how organizations are working those new channels to distribute and seek advice on content. While the story doesn't break any ground, it does chronicle what's been happening.
This ought not to surprise. That word-of-mouth now can be fed across a social channel should cause the traditional gatekeepers great concern and compel them to get into the fray.
The FT piece identifies how organizations are working those new channels to distribute and seek advice on content. While the story doesn't break any ground, it does chronicle what's been happening.
