"We thought that as news organizations we could put our material out on aggregators like Google, attract a big audience and sell advertising on the back of it," he said. (His interview with Channel 4 News is reported by BrandRepublic.)
"In fact what we should have said is: 'No, information actually has a price -- it's valuable and therefore we should charge for it'."
FT has a subscription system in place and thinks news organizations have a bit of time (but not much) to make their case.
"In order to adapt to the FT process news organisations will need to have a unique selling proposition -- what is it that makes some news organizations special?"