Sunday's lopsided Super Bowl declined in the ratings from last year's (although it remained in the top five ever), but David Carr of The New York Times notes its attraction is a reminder of the continuing power of live television and its must-see qualities. Even as network television ratings slump and social media creates a second screen to discuss, so-called appointment television like the Super Bowl, Grammys and Oscars endures and thrives.
Steve Waldman, writing for Poynter, examines why local news innovation isn't working as well as national news in the digital space. He notes that venture capital and advertising tend to want national plays. He suggests philanthropy is going to have to shift its focus into local media to encourage start-ups and others interested in local-only outlets.
Felix Salmon of Reuters takes time and some mathematic competence to explain the qualities of Upworthy and why its posts are so viral on Facebook. He believes the company has found a niche of attractive headlines that Facebook encourages as a satisfaction of user curiosity. He also thinks it will run its course.