The social network was devising a new advertising strategy and is reaping benefits quickly. New data reveals the site has surpassed others (and big others at that, like Microsoft and Yahoo) in serving display advertising online in the first quarter.
Facebook served up more than 176 billion ads in the three months, ahead of Yahoo's 131 billion and Microsoft's 60 billion. Still, Facebook is reaping far less than either Yahoo or Microsoft in revenue. That is bound to change, the Wall Street Journal speculates, as larger advertisers shift their spending Facebook's way.