A leading edge of information consumer is the senior executive. How he/she believes data serve best is an important sign for media. Time was, that source was the newspaper. But a new study from Gartner and Forbes.com suggests the Internet is overtaking print as a principal first-thing-in-the-day source.
Hardly surprising, but noteworthy.
So-called "C-level" executives (with the word Chief in the title) have shifted to the Internet as a prime source in large numbers over the last three years. The increase in Internet reliance is 22 per cent, while the decrease in newspaper reliance is 11 per cent. The supremacy of Internet is clear: 67 per cent prefer it, up 37 points in three years.