Rob Barrett, the longtime digital news executive, posts in the new eMedia Vitals site that news publishers have got to shed their anxiety about Google and learn to embrace the opportunities it provides.
People want to use search engines to find their content and it's incumbent on publishers to find ways to have their content found, Barrett says.
Regardless of concerns that Google makes money by supplying advertising adjacent to search results, he accepts that the benefits of the link economy outweigh any issues of Google benefiting. He rejects the notion of paywalls or other technological impediments for the audience to consume content.
The best response for publishers is to take advantage of Google "and take their content and advertising to where the largest audience lives," he argues.
People want to use search engines to find their content and it's incumbent on publishers to find ways to have their content found, Barrett says.
Regardless of concerns that Google makes money by supplying advertising adjacent to search results, he accepts that the benefits of the link economy outweigh any issues of Google benefiting. He rejects the notion of paywalls or other technological impediments for the audience to consume content.
The best response for publishers is to take advantage of Google "and take their content and advertising to where the largest audience lives," he argues.
