An eMarketer study concludes that blog consumption continues to grow as they become normal forms of communication. That said, only 12 per cent of the online population will update a blog monthly.
The study suggests that blogging has grown common enough but that such expressive formats as Twitter and Facebook are encroaching on the blog's position.
Still, the total number of bloggers in America will rise from today's 26.2 million to 2014's 33.4 million.