As the executive director of the International Newsmedia Marketing Association sees it, 2010 is the year newspapers decide what they want to be post-recession.
Earl Wilkinson holds an optimistic position. He's assuming newspapers will get to decide instead of having matters decided for them. That said, he finds the following three main questions in need of an answer as he begins preparing for predictions for the year. Simplified:
1. The value of content across platforms.
2. How consumers interact with each medium.
3. How to market each medium.
Wilkinson says the largest issue will be the obvious one: Whether it is possible to charge for content.
Earl Wilkinson holds an optimistic position. He's assuming newspapers will get to decide instead of having matters decided for them. That said, he finds the following three main questions in need of an answer as he begins preparing for predictions for the year. Simplified:
1. The value of content across platforms.
2. How consumers interact with each medium.
3. How to market each medium.
Wilkinson says the largest issue will be the obvious one: Whether it is possible to charge for content.
