It will be one of those classic loss leaders, mainly aimed at proving that technology can be presented more than proving that technology can be presented affordably. But Esquire magazine will use an e-ink cover for its September issue. A tiny battery will power the cover and Ford will place a significantly expensive ad with a moving automobile on the inside cover. The production process will move from China to Texas to Mexico to the U.S. market.
If nothing else, this will be a collector's edition. More than likely, though, it's the first of many to come.