A new report suggests smaller and medium-sized businesses in the U.S. increasingly are turning to digital advertising ahead of traditional media spending.
The BIA/Kelsey's Local Advertising Monitor report found 77 per cent of small- and medium-sized firms (the principal part of the local scene) are using digital, compared to 69 for such traditional media as television, radio and newspapers.
The number of users is ahead of the number of dollars, but there is still healthy growth in the revenue stream. Nearly four of every 10 dollars spent on advertising and marketing now head to digital. The reason, businesses say: The ability to track users through click-through and email.
The BIA/Kelsey's Local Advertising Monitor report found 77 per cent of small- and medium-sized firms (the principal part of the local scene) are using digital, compared to 69 for such traditional media as television, radio and newspapers.
The number of users is ahead of the number of dollars, but there is still healthy growth in the revenue stream. Nearly four of every 10 dollars spent on advertising and marketing now head to digital. The reason, businesses say: The ability to track users through click-through and email.
