The New York Times' David Carr has a take --- and a relatively negative one at that --- on Rupert Murdoch's plan to create a firewall and charge for online content at his newspaper Web sites.
Carr said he's personally unlikely to pay for something he now consumes free and expects other consumers are in the same place and space. But he does ask if Murdoch has one more revolution left in him.
While no expects a full firewall around all of the News Corp. content, Carr believes Murdoch will have difficulty generalizing the narrower successes now experienced at his Wall Street Journal and the rival Financial Times.
"The deeper problem for Mr. Murdoch and every other newspaper owner is that although the revenue picture for newspapers has changed considerably in the last two years, the consumer is still stuck on zero when it comes to what he or she will pay for the vast majority of content," he writes.
Carr said he's personally unlikely to pay for something he now consumes free and expects other consumers are in the same place and space. But he does ask if Murdoch has one more revolution left in him.
While no expects a full firewall around all of the News Corp. content, Carr believes Murdoch will have difficulty generalizing the narrower successes now experienced at his Wall Street Journal and the rival Financial Times.
"The deeper problem for Mr. Murdoch and every other newspaper owner is that although the revenue picture for newspapers has changed considerably in the last two years, the consumer is still stuck on zero when it comes to what he or she will pay for the vast majority of content," he writes.
