Sullivan, whose SearchEngineLand is the definitive blog on the tools that find tools online, articulates an increasingly common sentiment: That news companies mistakenly tag Google as an enemy.
Sullivan also notes that we're going through a phase in which traffic and visitors are being devalued publicly. But he thinks it's transitory. Somehow a truce or a pact will emerge.
Meantime, it'll be important to find ways to more intelligently target them, and he spends a lot of his essay analysing the confounding circumstances of valuation of readers.
His last point is his most emotional: "Do something. Anything. Please. Survive. But there’s one thing you shouldn’t do. Blame others for sending you visitors and not figuring out how to make money off of them."