Equity firms are predicting as much as a seven-year shakeout before stability returns to traditional media (in a largely digital space) at a lower return.
Particularly hard hit in the time ahead, they suggest, are local television and newspapers. The online move is going to be tough on old media, a conference with investment houses last week heard.
But the good news is that content creators --- journalists specifically --- have adapted to interact much more with audiences. Having said that, the conference heard also it will be hard to retrain consumers to pay for content.
Particularly hard hit in the time ahead, they suggest, are local television and newspapers. The online move is going to be tough on old media, a conference with investment houses last week heard.
But the good news is that content creators --- journalists specifically --- have adapted to interact much more with audiences. Having said that, the conference heard also it will be hard to retrain consumers to pay for content.
