He views trust as the single largest emerging factor in the success of news organizations.
"More people need to get the message that the news orgs that thrive in the future will be the most trustworthy ones," he writes. "That includes fact-checking, and a clear separation between reporting and financial needs."
As for the chaff amid the wheat: "Also, it might be okay for tabloids to manufacture conflict and controversy, if done transparently, but not okay to fake stuff."
He'll be delivering more on this theme next week at the Aspen Institute.