Hitwise, the online tabulator, is reporting that one of the largest growth areas in Web advertising is the lovely coupon.
Coupon site visits grew 56 per cent in the week ending June 6 over the same period a year earlier. Coupons.com, with the most accessible URL of the bunch, has a 29-per-cent share of the market, up 190 per cent from a year earlier. Search engines drive about 20 per cent of the traffic to coupons, and about 60 per cent of searches were for a specific product or brand.
