Ken Doctor has a very thorough look at the issues involving CNN's proposal to enter the wire-service business as a supplier to newspapers of multi-platform content. Last month CNN indicated it has assembled the machinery to provide national and international content to papers in competition with Associated Press, the standard-bearer under some stress for its rate structure from its cash-strapped member news organizations.
He evaluates the pitch CNN will make in a couple of weeks to the papers (it has invited reps to Atlanta for an unveiling) and poses nine good, if circuitous, questions about the strategic and tactical challenges in the plan.
