News organizations sit atop and have capacity to gather information that one might see as ultra-content. What it serves the general public would --- and in some cases, does --- differ from what it would sell to this more focused market.
Chrystia Freeland, the former U.S. managing editor of Financial Times (and, for a time, deputy editor at National Post in our newspaper chain), outlines the emergence of so-called "private news" in a feature-length piece in Columbia Journalism Review.
As she sees it, many organizations are developing hybrid distribution models, one free or near-free for the public, one premium-priced for a more elite cohort. The premium part of the business would be created by better-trained, more-highly-paid professionals; it would, in turn, cross-subsidize commodified channels of content for a mass audience. Freeland examines the ethical considerations in such an approach as part of her article.
Chrystia Freeland, the former U.S. managing editor of Financial Times (and, for a time, deputy editor at National Post in our newspaper chain), outlines the emergence of so-called "private news" in a feature-length piece in Columbia Journalism Review.
As she sees it, many organizations are developing hybrid distribution models, one free or near-free for the public, one premium-priced for a more elite cohort. The premium part of the business would be created by better-trained, more-highly-paid professionals; it would, in turn, cross-subsidize commodified channels of content for a mass audience. Freeland examines the ethical considerations in such an approach as part of her article.
