This ought not to surprise anyone, given Jeff Jarvis' efforts in the last couple of years to advance the concept of journalism as a small, personal business with great opportunities. Jarvis will lead the program and its centre, funded with a $10-million grant.
The university already offers an undergraduate program in entrepreneurial journalism. These courses will examine the intersection of journalism and business. The aim is to produce graduates who will start or participate in the build-up of businesses associated with digital journalism.