In watching the C3 blog for some time now, it's been impressive to see the openness of its creator, Chuck Peters, as he tries to lead his Iowa media company through the changes all of us are experiencing.
He takes stock after seven months to write on what he's learning, what he's reading, and how it's bound to change the way he's operating his business. Clearly the changes include moving from a cash-generating broadcaster to an elegant organization able to serve much more defined needs --- serving communities of interest, for example, instead of geographic communities. But it's also not a matter of simply linking out and holding seminars about change.
"We need to change the tasks, titles and organization so that we are doing new tasks, in new ways, and making the results of our efforts available immediately to our communities as we begin the larger task of organizing all this information elegantly."
