Social media blogger and advisor Chris Brogan has written one of the more provocative posts on the next steps necessary for media companies. He has framed it in the form of a manifesto.
Among his points:
1. Stories will not end. They'll be constantly reworked, portable, fluid in terms of content packaging.
2. Advertising cannot be the prime revenue source. Online booking and other revenue streams will be necessary.
3. Collaboration is key, editors and curators will rule, contributors won't necessarily be on staff.
His post has stimulated a very good debate.