The launch of the Chicago Breaking News blog from the Tribune would seem at first blush to be a simple matter of putting its content, and those of its partner media, in a space that appeals to those interested in the latest content.
Lo and behold, though, the site also goes to the rival Sun-Times, to CBS, and to a variety of media not commonly owned. An interesting approach: Own the market by aggregating everyone, link to them so no one's page views (or diaplay ads) suffer, and try to build a market for being the central spot of all things news in Chicago.
