The annual Newspaper Audience Data Bank (NADBank) findings out today indicate newspaper readership has remained stable in the last year in Canada.
Nearly three-quarters of adults read a printed paper at least once a week, 48 per cent read one daily, 19 per cent read a newspaper's content online, and 77 per cent read either a printed or online edition weekly. It suggests there is a strong overlap of online readers also reading the printed edition.
The most popular content for men is sports (54%) and for women is arts and entertainment (53%). Unlike many countries, Canada still has a strong readership in the 18-24 and 25-39 age demographies.
