NADBank, the Canadian organization that tabulates newspaper readership, has released its latest data --- with an important omission that would help all of us. Its data looks at major markets and concludes that readership is stable. About 75 per cent of Canadians in those markets read a daily newspaper at least once a week.
But there aren't clear comparisons with last year, the year before or earlier, so it's difficult to suss out the trend line. All NADBank says, through the Canadian Newspaper Association, is that there is stability in the medium --- a lot better, therefore, than the situation below the border.