It has been a busy few days in the life of the world's prime search engine and advertising vehicle, Google Inc., and the threads of change have been pulled together nicely by Jeff Jarvis in his latest post.
Mainly what Jarvis is pointing to is Google's evolution into a company that wants its search technology broadened and applied into the mobile environment. It is strengthening its search results.
But he's also demonstrating that the company is getting even more personal in its gathering and disseminating of information, perhaps to the edge of the envelope.
Among the areas of activity in recent days: the imminent acquisition of Yelp, the distribution of tags to businesses for augmented reality search, the seeping of news about the Google Phone and its capabilities, and the deeper understanding of the Google411 service and how the firm wants to move into the voice-activated search field big-time.
It's an enlightening post, typical for Buzzmachine.
Mainly what Jarvis is pointing to is Google's evolution into a company that wants its search technology broadened and applied into the mobile environment. It is strengthening its search results.
But he's also demonstrating that the company is getting even more personal in its gathering and disseminating of information, perhaps to the edge of the envelope.
Among the areas of activity in recent days: the imminent acquisition of Yelp, the distribution of tags to businesses for augmented reality search, the seeping of news about the Google Phone and its capabilities, and the deeper understanding of the Google411 service and how the firm wants to move into the voice-activated search field big-time.
It's an enlightening post, typical for Buzzmachine.
