Jeff Jarvis writes in Buzzmachine that the journalist in the time ahead will need to be a robust part of an entrepreneurial operation. Institutional is old, entrepreneurial is new.
Jarvis has a lengthy but clear mantra: "I believe journalists must become entrepreneurs. They don’t all need to be sole proprietors of hypersomething blogs. But they need to make smart business decisions when they decide where to put their effort. They need to sense and serve the market. They need to work with innovators."
Jarvis says one of his mistakes was to assume organizations could reinvent. There is a future to be built, but it should not involve more public funds as the support. That is an act of desperation, Jarvis asserts.
Jarvis has a lengthy but clear mantra: "I believe journalists must become entrepreneurs. They don’t all need to be sole proprietors of hypersomething blogs. But they need to make smart business decisions when they decide where to put their effort. They need to sense and serve the market. They need to work with innovators."
Jarvis says one of his mistakes was to assume organizations could reinvent. There is a future to be built, but it should not involve more public funds as the support. That is an act of desperation, Jarvis asserts.
