The MBA Blogs from Business Week are a frequent source of good media observation. A new post argues that the way for companies to get media is to be media.
By that, it means creating a blog and hiring writers instead of creating a marketing budget and hiring an agency. It means breaking news instead of making it. It means writing about your targeted media list instead of waiting for them to target you.
To many newsrooms, the advice here might feel menacing.
By that, it means creating a blog and hiring writers instead of creating a marketing budget and hiring an agency. It means breaking news instead of making it. It means writing about your targeted media list instead of waiting for them to target you.
To many newsrooms, the advice here might feel menacing.
