New British research suggests there is no correlation between a media outlet's Internet success and print decline. Indeed, as goes one, so goes the other, for better and worse.
British media analyst Jim Chisholm has found that newspapers that do well on the Web are also doing well in print circulation. "Understandably worried traditional journalists should know that the internet is not a threat," he told the Guardian.
Chisholm argues that the real issue isn't traffic but frequency of visits and loyalty as repeat consumers.
British media analyst Jim Chisholm has found that newspapers that do well on the Web are also doing well in print circulation. "Understandably worried traditional journalists should know that the internet is not a threat," he told the Guardian.
Chisholm argues that the real issue isn't traffic but frequency of visits and loyalty as repeat consumers.
