For months now online display advertising has been slowing. A new Borrell Associates report predicts a real stall for those depending on banner advertising. While year-over-year gains have seemed attractive and apparently conditioned to climb, Borrell goes through each medium and predicts a bitter 2009. Only broadcast TV and cable get a tiny bump in ad spending next year; other media drop and some precipitously in the U.S. Standard display advertising online will decline by 8.5 per cent, search will grow 7.3 per cent and streaming audio and video advertising will blossom some 65.2 per cent.
The overall picture: Advertising in media will decline 0.7 per cent in the year.