The challenge for newspaper companies is to venture into the digital space with the same prominence, and the latest Borrell Associates online revenue survey indicates they're doing that.
Newspaper online revenue surpassed $2 billion in 2007 in the U.S., which puts them ahead of all local media companies and accounts for some 27 per cent of the overall online revenue pie. Newspaper firms held a three-to-one advantage on television and Yellow Pages.
One of the more interesting findings in the survey was that non-newspaper advertisers accounted for a majority of the revenue for the first time --- some 59 per cent of the total.
Video is the fastest growing of the advertising and is expected to quadruple in 2008. And the survey indicated that extra staff for online sales pay off handsomely.