Borrell Associates' latest report indicates a resurgence of the legacy media online in the United States. Online revenue from hybrid media grew at double-digit rates in 2008.
Newspapers arrested their share decline in the year after losing an average of four points per year since 2005. While the pure-play Internet sites still hold a commanding share of online advertising revenue, the gap closed last year.
One of the reasons: The sales forces of the hybrid sites, some 98,000 in the U.S., are understanding the medium better.