Patrick Goldstein's column in The Los Angeles Times, The Big Picture, has been a fixture for following the film industry. Now he's starting a blog, and his introductory column about the blog indicates how important it is now to be creating content all the time --- not just weekly.
"My guess is that someday our blogs will be the backbone of the paper," he wrote. He's likely not wrong. If the personalities of the newsroom can find their blog voices, there's no reason to doubt they'll be the engine of any digital newsroom.
While blog traffic is relatively small (frightfully so on the surface of it), it is growing and finding communities of interest. Goldstein will be a new fixture in this sphere.