The Guardian writes today of the offer from German's Bild newspaper in conjunction with the Lidl supermarket chain to offer consumers a low-cost (about 70 euros) digital camera and a direct link to its operation to upload photos.
In the old days, of course, newspapers offered cameras to children or selected groups in order to cultivate pictures in a contest. But Bild's approach is to cultivate a community of contributors, and it's an interesting initiative.
