Erik Qualman, the marketing director for a Swiss-based private educator, contributes a sound piece of advice in Search Engine Watch on pursuing a social media strategy.
It comes down to a firm vision and flexible execution.
Qualman cites examples of how detours are necessary on the road to achieving strategy, and he says some failures along the way are expected and shouldn't suffocate the vision.
"Remember the marathon analogy and be sure to smile when you cross the finish lin," he writes.
