The print business isn't alone is trying to determine where the funds will come to finance its best work in the digital age. The television industry is watching considerable seepage of revenue and audience into online video.
At some point the business model for television breaks --- if it hasn't already in some cases, as Canadian broadcasters have asserted in recent months.
Barry Diller, one of the world's leading media moguls, suggests in Business Week that revenue for Internet television will come from cable, which will hustle into place services to avoid being supplanted.
He sees the parallel in Internet television to the arrival of cable in the 1970s, when content was needed and cable passed through fees from consumers to programmers.