Fisher writes as Tim Cook assumes the CEO role of Apple. Cook has not discussed his private life and that has raised speculation. Fisher points to journalists who might know but choose not to write about the matter and questions their ethics, just as he wonders about Cook's ethics for not discussing his personal matters.
The post follows one from Reuters' Felix Salmon chronicling the reaction to his post last week on the topic of Cook. Salmon argues that it is a relevant, important subject not to be ignored, and many of his readers have challenged him on that.