Journalism comes in all shapes and sizes today. At the beginning of the decade, few could imagine the podcast, and yet all sorts of conventional media (like us) produce them (here are some from our staff at The Vancouver Sun, including one from our gardening writer, Steve Whysall).
Which is a roundabout way of discussing the cataclysmic change in music sales. Where a decade ago we were riveted by the massive change in music marketing through superstore chains like HMV, Virgin and the fledgling Wal-Mart initiatives, these days the most booming music retailer is Apple and its iTunes application.
A new report suggests 40 per cent of all music sales will be digital by 2012. Wired.com, extrapolating that data to reflect current market conditions, surmises that iTunes will corral fully one-quarter of the sales pie.
No one has surfaced to challenge Apple's dominance. But then again, a few years is a long time in any industry.