The next phase of America Online's foray into news involves a Google-like approach of using algorithms to maximize the impact of the generation and distribution of information.
"Rather than relying on editors and journalists deciding on what kinds of stories to run, AOL will employ a system that relies on a series of algorithms that will predict the kinds of stories, videos and photos that will have the greatest appeal to audiences and advertisers," the Guardian reports.
Data amassed from searches from AOL subscribers will be used. It will create more customized content for advertisers in the mix. And it will employ its new Seed.com service to help pay freelancers more and determine how their work can best be marketed.
"Rather than relying on editors and journalists deciding on what kinds of stories to run, AOL will employ a system that relies on a series of algorithms that will predict the kinds of stories, videos and photos that will have the greatest appeal to audiences and advertisers," the Guardian reports.
Data amassed from searches from AOL subscribers will be used. It will create more customized content for advertisers in the mix. And it will employ its new Seed.com service to help pay freelancers more and determine how their work can best be marketed.
