Trust me, in being new to this experience, I have hardly established great ground rules on how to blog.
But in the early days I am finding a few things about this media management blog:
1. A number of regulars are using it daily.
2. It is vital I keep the Web served with fresh research, so I have a routine of blogging at one of three times in the day --- before work, during lunch or after work. I am trying to blog daily. I want to keep it regular.
3. I want this to be a resource, not a source of ranting. Partly it's because of the role I have at a media company, but mainly it's because I am tired of the faux critics who don't work in complex positions in media talking all about the complexities of media.
The other rule I have is that I don't expect to become rich and famous doing this. It's there for an outlet to circulate research, perhaps to let me say a few things about some fairly non-controversial things.
Today's New York Times has a good guide on becoming a blogging star. The advice in it is pretty grounded in reality.